Sat. Mar 23rd, 2019

WBBL Drops Sports For Country

“The Cumulus owned WBBL carried two local shows, The Eric Zane Show as well as serving as the flagship station for Bill Simonson’s syndicated The Huge Show.”

On Friday, sports radio station WBBL 107.3 in Grand Rapids, MI abruptly flipped formats to country, firing its full roster of employees. 

The Cumulus owned WBBL carried two local shows, The Eric Zane Show as well as serving as the flagship station for Bill Simonson’s syndicated The Huge Show.  Although it will no longer be heard on WBBL, Cumulus and The Huge Show will continue their partnership through an agreement with the Michigan Media Network.  

The Huge Show and Matt Shepard’s Shep, Shower ‘N’ Shave, two popular shows with the best of Michigan sports content, will be heard on four Cumulus stations in Grand Rapids and Muskegon on AM and FM, as well as the current stations where those shows are part of the format,” said Marty Booher of the Michigan Media Network.

The Huge Show lists 12 affiliates on its website, all of which will continue broadcasting Bill Simonson daily from 3 – 7pm.  Simonson’s show will now air on WJRW 1340 in Grand Rapids and WKLQ 1490 in Muskegon.  In addition to its current affiliates, there are also plans to have The Huge Show broadcast on WJXQ 106.1 in Grand Rapids along with an undetermined FM signal in Muskegon.

The other prominent local host dismissed from WBBL, Eric Zane posted a 15 minute video on his Facebook page discussing his firing.  The Eric Zane Show launched as WBBL’s morning program in April, 2016.  Zane announced he will debut a podcast via his website ericzaneshow.com.

Brandon Contes is a freelance writer for BSM. He can be found on Twitter @BrandonContes. To reach him by email click here.