VSiN has announced that it will become a true coast-to-coast operation later this month, when the company opens its new East Coast studios. They will be located in Atlantic City, NJ at the Ocean City Resort and Casino and serve as the home of VSiN’s weekend programming.
The company’s CEO Brian Musberger said that his network chose the Ocean City resort because of its commitment to sports gambling. Bruce Deifik, AC Ocean Walk, LLC’s Chairman, echoed that commitment and added that a partnership with VSiN will only enhance it.
“Our goal for the William Hill Sports Book at Ocean Resort Casino is to maintain its status as the new epicenter for sports betting on the East Coast, so to be able to enhance that reputation by partnering with broadcast pioneer VSiN and esteemed industry leaders Brent and Brian Musburger was an easy and exciting decision for us to make.”
Former NFL executive and scout Michael Lombardi has been hired as VSiN’s first East Coast-based host. He has already been contributing to VSiN programming this season. He and VSiN host Jonathon Von Tobel will christen the new studios later this month with a live weekend morning show.