Twitter announced Monday at its Digital Content NewFronts presentation Monday in New York a host of partnership extensions and additions to build on its video streaming ventures. Most notable of these deals involve ESPN, The Players’ Tribune and Bleacher Report for their new and renewed Twitter streams.
“Together with our partners, we developed this new slate of programming specifically for our audiences, and designed the content to fuel even more robust conversation on Twitter,” said Kay Madati, Twitter’s global VP and head of content partnerships.
Bleacher Report’s House of Highlights returns for its second season on Twitter with Omar Raja joining athletes and celebrities to breakdown of the top highlights in sports.
ESPN will be launching ESPN Onsite as a new brand to encompass existing ESPN franchises on Twitter like The College Football Show, Hoop Streams, Ariel Helwani’s MMA Show, and MLS Countdown Live.
The Players’ Tribune is trying its hand at a brand new debate show called Don’t @ Me, as two athletes will debate various “greatest of all time” topics. Twitter users will be encouraged to chime in and participate and will also be given the final vote on who wins the debate.
The NFL and MLS also re-upped with Twitter to continue to showcase highlights and analysis as well as live content such as the NFL Draft and a schedule of soccer matches.