As esports continues its polarizing rise, Turner Sports and Caesars Entertainment have come together to create a new host for competitive gaming content on Bleacher Report.
The Caesars Palace Las Vegas will be the home to a new Bleacher Report studio dedicated to esports programming and editorial content available on Bleacher Report and the B/R app.
“The sports gaming industry is rapidly growing and Turner is poised to be an industry leader in the development of gaming-related content experiences,” said Lenny Daniels, President of Turner Sports. “Gaming content will be a key driver for increasing fan engagement across all platforms, including time spent watching live sporting events and other criteria that impact television viewership. We’re excited to form this groundbreaking relationship with Caesars, a proven leader in sports gaming, as we collaborate to deliver the best gaming-related content experiences for our fans.”
“Caesars Entertainment continues to redefine its role as a sports authority in the gaming-hospitality industry,” said Mark Frissora, President and Chief Executive Officer for Caesars Entertainment. “Aligning with one of the most influential brands in all of sports media allows Caesars Entertainment to amplify its sports-gaming experience for guests across our global empire and also reach millions of fans who engage with Bleacher Report for premier content every day.”
Although more details will be released in the coming months, it is reasonable to expect content to be streamlined through the B/R Live digital streaming service. Turner claims “Bleacher Report is the #1 digital destination for millennial and Gen Z sports fans and is among the most influential brands in all of sports media,” which coupled with gaming’s strong ties to digital services like Twitch and Mixer, points to the prime market for this new partnership.