Ted Turner can easily be named in the same breath as Walt Disney and Rupert Murdoch as one of the most influential media moguls of the 20th century. His impact on cable television is undeniable, from the launch of a 24 hour news network (CNN) to finding an avenue to get his Atlanta Braves in the living rooms of homes across America. This week a Variety article pointed to AT&T’s 2018 acquisition of Time Warner as the main reason we may soon see the “Turner” name fade from cable television.
Author Micheal Schneider included the following quote from a WarnerMedia employee in the article;
There are some things that are still very much in the air. The one thing that’s pretty clear is that the Turner corporate entity is definitely going away. It’s being phased out.Michael Schneider, Variety
With the ink now dry on the acquisition, WarnerMedia Entertainment, CNN Worldwide, Turner Sports and the AT&T SportsNet regional networks will all fall under the umbrella of “WarnerMedia News & Sports division.” TNT, TBS and TCM – cable channels that bare the Turner name, will reportedly continue to exist with their current acronyms.
It’s unclear how, if at all, these changes will affect Turner Sports programming in the future.