Discovery Networks will launch its new international streaming service, GolfTV, next month, and when it does golf’s biggest star will be coming along for the ride. Discovery and Tiger Woods have reached an agreement on an exclusive global content deal.
Woods will have a hand in creating several programs for the platform. Most of them will focus on his training and daily routine. “The GolfTV partnership will reveal Woods as fans have never seen him before,” Discovery said in a press release. That same release also said the deal will offer fans “an unparalleled opportunity to get close to Woods’ practice routines, preparation and life on the road through a variety of programming.”
GolfTV has a $2 billion deal in place with the PGA. It gives Discovery the exclusive streaming rights to PGA events for the next 12 years outside of the US, where TV and streaming rights to PGA events belong to CBS and NBC. Discovery CEO David Zaslav did say that the company has “the opportunity to execute an owned or partner distribution strategy” domestically, meaning a different version of GolfTV could be available to American consumers in the future.