According to Mark J. Burns of Morning Consult, The Big Lead is no longer part of the USA Today brand.
Burns reports that Minute Media, a New York-based publishing firm, has purchased The Big Lead from USA Today’s parent company, Gannett Co. The terms of the deal were not disclosed. Minute Media president, Rich Routman, said in an interview that his company plans to announce the acquisition tomorrow.
Big Lead co-founder and Fox Sports media personality Jason McIntyre will not continue with The Big Lead. Both his representatives and Routman confirmed the news.
The ten person Big Lead staff is already shrinking. According to Burns’ report, a handful of the ten staffers have already exited the building.