The Athletic is acquiring two NBA-focused podcasts from Count the Dings. The Back to Back and The Daily Ding will debut in April exclusively behind The Athletic brand and pay wall, according to The Big Lead.
The Athletic will retain both shows’ hosts as well as producer Jade Hoye and look to have its own NBA analysts serve as guests from time to time. Tuesday’s episode of of Back to Back takes time to clarify why the move is being made.
“When The Athletic launched and as it has grown, I’ve been impressed in the way they allow their talent to write from the heart,” Hoye said. “No click bait and no social media algorithms driving content. As a multimedia producer this was an easy choice. These are the people I want to work with.”
Count the Dings relied on Patreon contributions and The Athletic is acknowledging those supporters whether they are already subscribed to The Athletic or brand new to the service. New subscribers get a full year of The Athletic for free, while those who have already paid for The Athletic’s content get a free year tacked onto what they have alerady paid for.
This time last year Back to Back peaked at #31 on the iTunes podcasts charts.
The deal doesn’t include other Count the Dings podcasts such as The Friday Mailbag, Black Opinions Matter and Pack Your Knives.