In a game that set a number of low scoring records, it looks like viewership could follow that trend. CBS scored an overnight rating of 44.9 – the lowest Super Bowl overnight score in 10 years.
This disappointing preliminary number comes after the most viewed AFC and NFC Championship games in roughly a decade. With a score of 44.9, there’s real concern Sunday’s game drew less than 100 million viewers for the first time since the 2009 Steelers – Cardinals matchup. Last year NBC drew a 47.4 overnight rating, and viewership turned out to be 103.4 million.
While overnight ratings and total viewership are not married, one is generally a pretty good indicator of the other. Super Bowl overnight ratings have been slowly dipping since the Seahawks-Pats matchup produced a 49.7 in 2015, but this has been most dramatic year-to-year drop (47.4 to 44.9) in that span.