Wed. Feb 20th, 2019

Steph, KD Launch Digital Shows

“Athletes across the sports world are taking advantage of their star power in the digital age and are able to control their image as a result.”

It’s not enough for the Golden State Warriors to dominate the NBA. Now the team’s two biggest stars will look to take over the digital entertainment industry too.

Kevin Durant debuted his new ESPN+ series Boardroom Monday while Stephen Curry announced he is partnering with Facebook Watch for Stephen vs. The Game.

Both athletes have their own respective companies (Thirty Five Ventures for Durant and Unanimous Media for Curry) that will be heavily involved in production.

Boardroom is a six-episode series that will focus on the business side of sports with topics ranging from sneaker deals to team ownership.

Durant told ESPN, “It’s really important for us to be able to bring fans inside the business world and give them perspectives they haven’t been able to see before, and I hope viewers will love it.”

Stephen vs. The Game will follow the same vein as Tom Brady’s Facebook docu-series Tom vs. Time. Curry’s show will focus on his 2018 season and how his family life and upbringing shaped his MVP basketball career.

“We believe that athletes are their own media companies,” Dan Reed, Facebook’s vice president of global sports and media partnerships, told The Washington Post. “And via social platforms like ours, we’re really focusing on athletes being able to take advantage of this medium in ways that weren’t possible before.”

Curry’s series will have 15-minute episodes and is targeting a spring debut.

Athletes across the sports world are taking advantage of their star power in the digital age and are able to control their image as a result. With statements like Reed’s and ESPN+ willingness to work with athletes to produce their own content, it will be interesting to see who takes advantage next.