The syndicated Bubba The Love Sponge is moving from News Talk Florida 820 AM WWBA to Sports Talk Florida 1040 AM WHBO.
The flagship affiliate change for Bubba comes after NIA Broadcasting entered a Joint Sales Agreement with Genesis Communications to operate their three Tampa Bay area radio stations which include WWBA and WHBO. Neal Ardman, president of NIA Broadcasting, informed All Access of the company’s plan to move the polarizing radio host to Sports Talk Florida.
NIA Broadcasting’s Joint Sales Agreement with Genesis Broadcasting also coincides with Rock Riley departing Sports Talk Florida. Riley, a veteran Tampa Bay sports personality, hosted daily on 1040 WHBO from 3 – 6pm for the last 18 months.
Bubba’s move to WHBO replaces Tampa Bay Sports This Morning and leaves a void on WWBA. Ardman has not announced what will replace Bubba The Love Sponge on News Talk Florida’s morning drive.