The warmer weather that summer brings often leads to audiences being more distracted and unavailable. So what’s a sports radio station to do to gain a little more of their time?
Sometimes it takes a little extra creativity and taking a few chances. Which is exactly what Sports Radio 610 is doing in Houston.
On Friday June 30th, 610 will provide 610 minutes of straight sports conversation. Mike Meltser and Seth Payne of MaD Radio will deliver three hours (7a-10a CT) of uninterrupted sports talk, followed by four hours (10a-2p CT) of talk from Cody Stoots and John Lopez of In The Loop, and The Triple Threat with Rich Lord, Sean Pendergast and Ted Johnson closes it out by providing three hours and 10 minutes (2p-5:10p CT) of discussion.
Coincidentally, 610 is executing this on the day when the station will be 610 hours away from the start of Houston Texans training camp. The station says they plan to continue executing traffic and delivering some live spots. On-air talent are already talking up Friday’s event. BSM was able to get a copy of the promo script being used to hype up #610Minutes and you can read it by clicking here.