Thu. Dec 13th, 2018

Sludge Exits 94 WIP

Brian “Sludge” Haddad, sports radio host, podcaster and Creative Director for Philadelphia’s WIP announced via Twitter he was leaving the station for a new opportunity.  Haddad did not state his next career move, only sharing that he “accepted a tremendous opportunity in another city.”

After joining WIP in 2012, Sludge took over as the station’s evening host when they moved Josh Innes to afternoon drive.  In 2017 WIP brought in Jon Marks from 97.5 The Fanatic to host the 6 -10pm timeslot and transitioned Haddad to his most recent role as Creative Director.  Marks has since moved to the afternoon show with Ike Reese and Joe Giglio is now hosting evenings on WIP.

“Working at WIP has been an experience of a lifetime,” Haddad posted on Twitter. “I recall my first show late at night when callers, one of them Levi (RIP), actually wanted to start an argument with me without knowing who I was. In the commercial break I said to my producer. ‘This is hilarious.’ Some of the fights were epic. But it was all in fun. I’ll mostly remember the passion of this city.”

Since departing evenings on WIP in 2016, Haddad has worked as the Creative Director, providing material to the station’s full lineup of shows.  Haddad doesn’t have the actual statistics, but between his on and off-air contributions, Sludge estimates working on over 20,000 pieces of audio during his seven years at WIP.

Haddad’s departure from WIP also means the end of his podcast.  Earlier this year The Brian Haddad Podcast launched with co-host Matt Battle amassing 74 episodes together.

Brandon Contes is a freelance writer for BSM. He can be found on Twitter @BrandonContes. To reach him by email click here.