Cable may still be king when it comes to the Super Bowl, but it appears digital streaming is building support to step to the throne. Sports Illustrated and PC Magazine teamed up last week to survey 2,800 people on how they would be watching the Super Bowl on Sunday.
Here’s the breakdown of the results:
- 50 percent will watch with a cable or satellite connection.
- 31 percent will not be watching the game.
- 11 percent will digitally stream.
- 8 percent will watch with the traditional over-the-air broadcast.
Of the people who will be tuning in, according to this survey, 15% of viewers will stream digitally. That number is promising for the future of streaming as the survey population doesn’t match up well with the U.S. population.
Keep in mind, that 69% of respondents said they would watch the game in some form. If 69% of the country did tune into the Super Bowl, it would turn out a record-shattering 224.4 million viewers. Super Bowl 49 had the highest average viewership at 114.4 million, for comparison. Last year’s game pulled 103.3 million.
With 60 percent of 18-to-34 year-olds watching the big game digitally, the future for streaming is indeed bright.
As for the digital platform the cord cutters, Roku is the most popular option for the Super Bowl. 33% of streamers said that is the service they would use. Amazon Fire came in second place with 24%, and Apple TV rounded out the top three with 18% saying that is how they would stream Sunday’s game.
It will be interesting to see how these numbers stand up after the game and looking ahead to next year. But, with more digital platforms making use of DVR services and improving latency issues, streaming is on the rise and the proverbial crown is within reach.