CBS, TNT, TBS and truTV combined for an average 6.0 overnight rating – locking up the second highest opening Thursday since 1991.
The 2019 Selection Show now holds the belt for most watched selection Sunday and opening slate of games.
The day certainly did come with it’s fair share of blowouts, including Gonzaga’s 87-49 slaughtering of Fairleigh Dickson, but the committee did luck out with some compelling basketball during all time slots. There were upset scares all day long drawing people to a TV, and just enough to hold their attention.
CBS also announced via Twitter that official NCAA tournament social platforms saw a 72% increase over last year.
Turner, CBS and the NCAA hope work productivity continues to slow throughout Friday as ACC heavy weight 1 seeds Duke, North Carolina and Virginia will all take the floor. There’s also a number of intriguing power conference match-ups (Oregon-Wisconsin, Ohio State-Iowa State) set to tip off as well.