Thu. Apr 25th, 2019

NHL Enters Content Deal With Snapchat

“The NHL is set to be the first sports league to take advantage of Snapchat’s third-party curation tools.”

Fans of the NHL will soon be able to enjoy official highlights and curated stories on Snapchat.

Starting with Saturday’s game between the Pittsburgh Penguins and the Philadelphia Flyers, Snapchat will feature NHL stories with game highlight photos and videos from publicly-submitted snaps.

The NHL is set to be the first sports league to take advantage of Snapchat’s third-party curation tools. Together they will provide 15 stories throughout the season plus Our Story features for league events such as the NHL All-Star Weekend and the Stanley Cup Playoffs.

“This expanded deal provides us the ability to not only put our premium content in front of Snapchat’s younger and more diverse audience, but to also tell deeper and more creative stories regularly through the perspective of our passionate fan base,” said NHL chief marketing officer Heidi Browning.

Snapchat’s users are primarily a younger demographic and the social media outlet has proven a successful platform for the NHL. The league reported an average of 186 million users to close out 2018.

“We want Snapchat to be the best place on mobile to keep up with the NHL,” added Juan Borrero, Snap Inc.’s head of sports partnerships. “The NHL has been a tremendous partner that continues to innovate, and we’re thrilled that it will be taking advantage of all of our offerings to deliver Snapchatters the ultimate fan experience.”