The NBA has gotten creative with its pricing model for NBA League Pass this year. In addition to full league packages and full season packages to follow a single team, the league debuted a $6.99 price point for a single game, a $4.99 for three quarters of action, and $2.99 for the second half only. There is also a $1.99 option to watch only the fourth quarter of a game.
The NBA is going even lower in its pricing model. The league will roll out a 99 cent option. For that price, viewers can watch as many games as they want in a ten minute window. The product is being marketed as the perfect way to follow the action in the lead up to the playoffs or your fantasy basketball team.
It is a digital product. That means the ten minute option is only available on the NBA app or on NBA.com.
The clock for the ten minutes will run in real time. That means that a viewer would likely have to pay a second 99 cent charge to watch the full final ten minutes of a game.
NBA League Pass is available for locally broadcast games not available on local television. The full season package remains priced at $199.99.