Major League soccer has instructed all clubs and future expansion franchises to avoid signing local TV deals past 2022. It’s no coincidence that’s the year the league’s current national and international broadcast deals expire. The idea, although nothing is confirmed, is that the MLS plans to package its entire product into one huge deal, and team owners seem content with the plan.
“I’m super bullish on what we’re envisioning,” exclaimed Seattle Sounders owner Adrian Hanauer. “I think we’re positioning the league and the teams for the best possible outcome.”
The largest local TV deal in the MLS is Time Warner’s 10-year $55M contract with the LA Galaxy. With the sports broadcast landscape evolving almost daily it’s unclear what options, streaming or otherwise, the MLS will have in three years when it’s time to negotiate.