NBC Sports and Rory McIlroy are going all-in on an interesting venture in the digital streaming world as they launched a new service Tuesday called GolfPass.
GolfPass, which is available for $9.99 a month, isn’t a typical streaming library in the same vein as NBC Sports Gold or competitors like ESPN+. The content will be catered to fans of golf who also play the game as shows focus on instruction, routines and historical footage. Users will earn a variety of perks based on how they interact with the subscription service, including a free round of golf every month.
McIlroy himself will be prominently featured throughout the sports-lifestyle hybrid service as he takes a hands-on role.
“I think golf is uniquely placed and it’s a unique game where the people that watch golf on TV are the ones that play the game, as well, you know, and I think you can’t say that for a lot of sports,” McIlroy said in a conference call. “I think that’s why GolfPass is so good; you make the game more accessible for people.”
The interactive content and lifestyle aspect of the sport looks to be GolfPass’s main drawing point and that could be the difference in the success of the digital streaming service.