Fri. Apr 19th, 2019

Japanese Soccer League Launchs Own Digital Platform

“The motive behind the project is to expand revenue beyond Japan as the league grows in popularity and employs foreign players.”

Japan’s premier soccer league, J.League, is teaming with NTT Group to create an digit access hub called J.League Furoshiki.

The media hub will host video, image and statistical data content through various cloud-types that will aid in aggregation and distribution of the J.League’s content. 

The motive behind the project is to expand revenue beyond Japan as the league grows in popularity and employs foreign players. NTT promises to make it’s content user friendly for foreign audiences of the J.League.
Clubs will also have access to the hub’s assets to further the competitiveness of the league.

“In recent years, the J.LEAGUE has produced its own videos of the league games and acquired its own production copyright,” said Mitsuru Murai, chairman of the J.League. “We also introduced the “tracking system” which enables us to obtain the running-distance data of athletes. This is creating an environment in which we can provide more attractive images and data to our customers. Remarkable advances in technology have created a strong need for images and data, and there is a need to provide them in a variety of forms, rather than in a uniform manner.”

NTT will also focus on adding future technologies such as VR and artificial intelligence programs to further audience interaction.

“I am confident that digital transformation in the field of imaging will lead to the presentation of Japan’s original form of smart sports to the world,” added NTT president and chief executive Jun Sawada. “This will enable us to rediscover the attractiveness of our players and plays, and lead the development of Japan’s sports industry through domestic and international communication.”