CBS and the AAF were thrilled with the viewership they received over the league’s debut weekend. Clearly, the timing of the NFL coming to a close one week prior left a lot of football fans hungry for more pigskin. As it turns out – other sports also capitalized on the void left by the NFL.
According to data released Wednesday by FOX – the 2018 Professional Bowlers Association Tournament of Champions on FOX delivered 1.13 million viewers on Sunday, a 75% increase over last year. The broadcast checked in as the most-watched non-NFL adjacent bowling telecast in nearly a decade.