Whether it was Patriots fatigue, a low scoring affair or the New Orleans boycott, Super Bowl ratings were the lowest it has been in a decade.
Digital streaming services didn’t seem to help that problem either.
CBS Sports and All Access apps were a let down for many fans late in the game as streams crashed just as the game started to pick up the pace offensively.
CBS was primed for a successful day in streaming, as they reported the CBS All Access app “surpassed prior single-day records by +84% in subscriber sign-ups, +46% in unique viewers, and +76% in time spent on CBS All Access across all content and digital platforms.” Maybe they didn’t prepare the servers for a spike in usage as many users were blacked out for the final minutes of the Rams comeback attempt.
Streaming reliability was a worry heading into the game, as it is for any big event. But as more people begin to shift to digital, as many did for this year’s Super Bowl, users need security that they’ll be able to watch the product from start to finish.