The NFL announced today that it has its first ever official casino sponsor. The Caesars Entertainment Group, which owns more than 50 casinos including iconic Las Vegas properties like Caesar’s Palace, the Flamingo and Rio, gets the honor.
The company is no stranger to pro football. It had already entered into individual agreements to become the official gaming sponsor of eight different NFL teams in 2018.
The deal gives Caesars properties in the United States and the United Kingdom the rights to use NFL trademarks to promote events surrounding the NFL Playoffs, the Super Bowl, and the NFL Draft, which will be staged in Las Vegas in 2020.
Caesars properties will also have the right to create and market unique experiences for NFL fans involving their contracted entertainers and celebrity chefs. That is something you can bet the company will take full advantage of for London games and when the Raiders officially relocate to Las Vegas.
Renie Anderson, the NFL’s Senior Vice President of Partnerships, Sponsorships and Consumer Products, said in a press release that the league is excited to work with the company to create travel and entertainment experiences for its fans.