Sat. May 25th, 2019

BSMP3-8: John Lund – KNBR

BSM President Jason Barrett connects with his former colleague John Lund on the eighth episode of Season 3 of the BSM Podcast. The conversation covers John’s career travels, what separates a good and bad PD, how hosts can help or hurt themselves entering a new market, why dominating the conversation doesn’t always help a show succeed, the most difficult moment of his career, and more.


  • How he got his foot in the door in the sports radio business
  • What out of market hosts need to do to connect in a new city
  • Being willing to sacrifice your shot to make your partner look good
  • The qualities that separate a good and bad program director
  • What the biggest challenges are to programming a good brand
  • How do you adjust to working with a GM who operates differently
  • Balancing being critical and soft while hosting on a flagship station
  • What a talent should be doing to maximize their value thru sales
  • Quick Hits: Tom Tolbert, Best/Worst city, Producers, Divorce or fun features
  • The most difficult moment of his sports radio career and how he handled it


John’s Twitter handle: @JohnLundRadio