Beasley Media is getting into the eSports business. CEO Caroline Beasley announced today at the 2018 eSports Business Summit in Las Vegas that the company is launching BEASLEY XP, a new eSports initiative. To give the new division the boost it needs, Beasley has acquired CheckPoint Radio, the only internationally syndicated Esports gaming lifestyle radio show.
Since launching in February 2017, CheckPoint Radio has delivered a weekly two-hour show to 60 markets across the United States and Canada on Westwood One. Beasley’s top two sports stations, 98.5 The Sports Hub in Boston, and 97.5 The Fanatic in Philadelphia are among the stations to carry the show. The program which features co-hosts Nathan Bender, Norris Howard, Robbie Landis and Joe Sloan is also found on the Twitch platform.
“Beasley Media Group is committed to great content creation and content acquisition,” said Executive EVP of Strategy & Innovation Buzz Knight. “Adding CheckPoint to our roster brings us into the innovative world of Esports.”