When it comes to commercials during the Super Bowl, few companies have been as visible as Anheuser-Busch. The corporate parents of Budweiser, Bud Light, Michelob have made memorable ads for nearly every Super Bowl featuring all the common themes: animals, the military, and sexy women. But the company has never been as visible at the Super Bowl as it will be at Super Bowl LIII, which airs on CBS on February 3.
The company has purchased five and a half minutes of commercial time, the most the company has ever purchased for a single Super Bowl, during the game. Anheuser-Busch will focus on seven different products including newer offerings like Bon & Viv Spiked Seltzer and Budweiser Copper Top.
Anheuser-Busch InBev’s U.S. CMO, Marcel Marcondes says there will be eight spots in total. Six different ad agencies have been enlisted for the jobs, but Marcondes would not comment on any content details for the ads. He also said he would not comment on the total cost for the company.