Thu. Apr 25th, 2019

5 Questions I Want Answered At The BSM Summit

“I fully expect to leave the BSM Summit fired up about being in the sports radio industry.”

It’s here! The BSM Summit is finally here!

Along with the BSM team, several high-profile guests from the sports media business are descending upon Los Angeles for an educational and exciting week. Personally, I can’t wait for what lies ahead in the next few days.

All bias aside, I don’t think there’s a more relevant opportunity for people in this business to both learn and make connections throughout a two-day event. Plus, Los Angeles, I mean c’mon. Great choice, JB. 

I fully expect to leave the BSM Summit fired up about being in the sports radio industry. I expect to learn several different things I can implement to my own show. I even expect to learn about new and innovative ways to create revenue, which will later be shared with the sales stuff at my station. I don’t think I’ll be in the minority in any of these. 

But there are certain questions I would like to be asked at the summit. Of course, I have the upmost confidence they will be, but I’ve headlined five certain panels with one particular question I have for each. So here goes…. 

1 – The Past, Present and Future of Sports Radio – Day 1 – 9:10 a.m. 

Panel: Don Martin – Fox Sports Radio, Mitch Rosen – 670 The Score, Dan Zampillo – ESPN LA 710

Question: Are we, as an industry, in the right position to take on the next big thing in sports radio? 

We all know it’s just a matter of time before something new hits the industry and alters the way we do things. But what is it? How can we better prepare for it? Can we look at past changes in sports radio to learn how to deal with what’s coming next? Ready or not, here it comes. Let’s hope we’re in the right position to make the most of what’s coming next. 

2 – The Rise of Voice and Podcasting – Day 1 – 10:15 a.m. 

Panel: Steven Goldstein – Amplfi Media 

Question: If I’m a sports radio host that does a daily show but also has a podcast, how important is it that I give the listener content that they can’t hear on my show? Do I need to bring totally different topics and discussions?

If I’m a host in Los Angeles that’s always talking Lakers, Dodgers, Rams, Chargers and everything else in the city, should my podcast be focused on these teams, too? Should I even gear it towards one particular sport?

3 – Women in Sports Media: The Road Less Traveled – Day 1 – 2:40 p.m. 

Panel: Amanda Gifford – ESPN, Debbie Spander – Wasserman Media, Lindsay McCormick – Entrepreneur, Julie Stewart-Blinks – ESPN LA 710

Question: How can we do a better job in sports media at presenting our products to the female listener/viewer? How can we draw more women into our daily radio and TV shows? 

Should more women be in sports? Absolutely and hopefully we’re moving in the right direction. But at the same time, there’s many things we can do to attract more female ears and eyes to our products. But what are some ideas?

4 -Advertiser Perceptions of Sports Radio – Day 2 – 11:15 a.m. 

Panel: David Gow – Gow Media, Steve Shanks – Ad Results, Jill Albert – Direct Results, Lisa Nichols-Jell – Bloom Ads

Question: How effective can creatively showing off an advertisers personality in a radio spot be?

I keep hearing more and more commercials featuring an advertiser, along with a host of that station, bantering about the product that’s being presented. Most of the time, they’re funny and make me laugh. I personally love this idea, because it becomes more personal and makes the advertiser a likeable person. Plus, I feel like I’m more likely to remember their business. Sports radio is always changing, so why can’t we be more creative in the way we present our advertisers? 

5 – Tackling Digital – Day 2 – 2:45 p.m. 

Panel: Pat Muldowney – The Ringer, David Feldman – NFL, Phil Mackey – SKOR North, Demetri Ravanos – Barrett Sports Media

Question: I feel like we’re doing a great job in sports media at tackling the digital aspect of things and finding creative ways to bring more content to our listeners. But you also need to monetize it. How do you show a client how essential and profitable digital content can be when they’re probably more familiar with advertising through terrestrial mediums? 

So many stations now are putting emphasis into their websites. I think that’s great, but are you monetizing all of the work you’re putting into it? If so, how so? We’re really doing a great job at finding more content that our listeners want to enjoy, but all the advertiser cares about is how it can benefit them. If digital really is growing, how do you show them?