According to the Waco Tribune, 94.1 KWBT in Waco, TX owned by Edwards Media, is flipping formats from urban contemporary music to sports talk. Edwards Media also owns 94.5 The Beat which will continue to offer urban contemporary music, while 94.1 becomes CBS Sports Radio Central Texas.
“We’ve been waiting for this opportunity for a couple of years now,” said Rich Richardson, who will serve as the general manager for 94.1. “When this opportunity arose, our ownership group jumped on it. … But it’s been a couple or even three years in the making.”
The new CBS Sports Radio Central Texas will offer a mix of local and national programming. Richardson will host the morning show, Go Big or Go Home from 6 – 9am each weekday followed by local broadcaster Lark Smith from 9 – 11am with Order in the Court. The rest of the 94.1 lineup will be filled with national programming from CBS Sports Radio with Jim Rome in the midday followed by Tiki and Tierney from 2 – 5pm.
Richardson hopes to add more local programming as the station gets more established, “We want to start with these two (local) shows and build our audience, but I’d love to add in a weekend outdoors show, maybe a fitness show, things of that nature. You never know what’ll happen six months down the road.” 94.1 will broadcast local high school football and already has a deal to serve as the local affiliate for the Houston Rockets this NBA season.
For more than two decades, Waco has been served by ESPN Central Texas, the flagship for Baylor athletics and the local affiliate for the Dallas Cowboys, Texas Rangers and Houston Astros. David Smoak, the GM of ESPN Central Texas views the addition of CBS Sports Radio Central Texas as a good thing for the market.
“No matter where I’ve worked, I’ve welcomed competition, because it can only make us, ESPN Central Texas, better,” Smoak told the Waco Tribune. “And my staff and I feel very good about we deliver to our audience and radio family each and every day. … We look forward to another sports station in the market, and we wish them the very best.”
94.1 will officially make the flip to sports on October 1st.