A format flip for iHeartMedia brings ESPN radio back to Asheville, North Carolina.
“I’m really excited we’re bringing the ESPN format back to sports talk listeners here in Western North Carolina,” said iHeartMedia SVP of Programming Brian Hall. “The ESPN brand aligns perfectly with our platform of top-rated iHearMedia radio stations here in Asheville.”
ESPN Asheville will be available to listeners locally on WPEK 880, WMXF 1400 and 92.9FM. The new station will feature ESPN nationally syndicated audio except for noon – 3pm when they will opt for the regionally syndicated David Glenn Show and Paul Finebaum from 5 – 7pm. The switch to sports replaces talk radio stations “The Revolution” on 880AM and 92.3FM, as well as the NewsRadio 570 simulcast on WMXF 1400.
“ESPN is the premium brand in all of sports and ESPN RADIO offers the best programming on the planet for sports fans,” said iHearMedia Area President Bill McMartin. “iHeartMedia is already the home to the best local and regional sports in the area. Having ESPN Radio available in Western North Carolina will provide our listeners with even more coverage of the teams they love.”
ESPN radio did previously broadcast in the Asheville area via Saga Communications’ WISE Sports Radio on 1310AM, 970 AM and 97.3FM. WISE Sports Radio is now a Fox Sports affiliate broadcasting on 1310, 970 and 102.9FM.