670 The Score is breaking new ground. Chicago’s top rated sports station has reached an agreement with VSiN, the Vegas Stats & Information Network, to offer locally focused gambling segments during the 2pm and 5pm hours of Danny Parkins and Dan McNeil’s afternoon program.
The reports will be one-minute in length and referred to on the air as “Score Action Updates”. The plan is for each update to originate from VSiN’s studios at the South Point Hotel, Casino and Spa in Las Vegas.
“The Score has always been ahead of the curve in giving Chicago sports fans what they want,” said Brian Musburger, founder and chairman of VSiN. “It makes perfect sense that they represent our first terrestrial radio partnership, and we’re thrilled to provide credible sports gambling content to loyal listeners of the official radio outlet of the Chicago Cubs and Chicago Bulls.”
It’s been a great month for VSiN. The company recently announced partnerships with Cheddar, the Arena Football League and TVG. With sports betting content growing in popularity, largely driven by the possibility of the government legalizing it in the near future, VSiN has set itself up to be a strong content provider for companies looking to excel in the space.