Sat. Sep 22nd, 2018

NCAA Tournament Viewership Increases

The first weekend of the NCAA Tournament is complete after a historic two rounds filled with unprecedented upsets including 16 seed UMBC knocking off one seed Virginia.

According to CBS and Turner the tournament has averaged 8.2 million viewers across all platforms, a 4% increase from the 7.9 million views last year. Through Friday, their digital platform March Madness Live, totaled 9.4 million hours of programming consumed, a 7% increase from last year.

Many casual fans root for upsets, which they received a surprising amount of during the tournament’s first weekend, but the big schools draw ratings as March Madness heads toward the later rounds. As more ratings details are released, it will be interesting to see if next weekend’s viewership numbers decline from recent years with less of the top programs remaining.

After the conclusion of Sunday night’s games, CBS and Turner released the tip times and announcers for the Regional Semifinal games beginning Thursday March 22nd. The commentator schedule for Saturday’s Regional Finals will be announced Thursday night; Sunday’s Regional Finals announcers will be released Friday night.

Thursday, March 22

7:07 p.m. ET (CBS): (11) Loyola (IL) vs. (7) Nevada — Brian Anderson, Chris Webber and Lisa Byington
7:37 p.m. ET (TBS): (7) Texas A&M vs. (3) Michigan — Kevin Harlan, Reggie Miller, Dan Bonner and Dana Jacobson
After Loyola/Nevada (CBS): (9) Kansas State vs. (5) Kentucky — Anderson, Webber and Byington
After A&M/Michigan (TBS): (9) Florida State vs. (4) Gonzaga — Harlan, Miller, Bonner and Jacobson

Friday, March 23

7:07 p.m. ET (CBS): (5) Clemson vs. (1) Kansas — Jim Nantz, Grant Hill, Bill Raftery and Tracy Wolfson
7:37 p.m. ET (TBS): (5) West Virginia vs. (1) Villanova — Ian Eagle, Jim Spanarkel and Allie LaForce
After Clemson/Kansas (CBS): (11) Syracuse vs. (2) Duke — Nantz, Hill, Raftery and Wolfson
After WVU/Nova (TBS): (3) Texas Tech vs. (2) Purdue — Eagle, Spanarkel, LaForce

Brandon Contes is a freelance writer for BSM. He can be found on Twitter @BrandonContes. To reach him by email click here.

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