With many platforms available to watch the Winter Olympics, NBC Universal and Snap Inc. are partnering to bring live event coverage of the games to Snapchat. The live streaming option is part of Snapchats new “Live” feature.
Beginning this past Saturday, Snapchatters were able to go to the apps Discover page to view live streaming of a select primetime Olympic event each day. It will be a single clip of an event that is simultaneously being broadcast on NBC.
NBC is also producing shows exclusive to Snapchat for the Olympics. “Chasing Gold,” is available February 8-25 and profiles American athletes, Lindsey Vonn, Chloe Kim, Gus Kenworthy and Nathan Chen. Several Snap verified athletes are using the app throughout the Olympics, posting Official Stories.
NBC Universal invested $500 million in Snapchat last year, after the company went public. Snap and NBC partnered during the 2016 Olympics in Rio, but no live content was offered.
NBC and Snap said more than 20 advertisers purchased sponsorships for Snapchat Olympic content. Live broadcasts on Snap, however, will not include advertising, according to The Wall Street Journal. Each live video will last between 2-6 minutes, making it difficult to add commercials.
In addition to Snap streaming short-form content for the Olympics, recent partnerships for original programming have also included a twice daily NBC News report, ESPN SportsCenter and an E! Network show on Snap.