Much of the focus of the BSM Top 20 in sports radio revolves around the on-air talent. For good reason, they’re the people who the audience sees, hears and interacts with most. But, for one day each year, the brain trust of each brand earns a little bit of recognition. After all, these are the executives responsible for designing and maintaining the on-air strategy, coaching the talent, absorbing each listener complaint, and working with sales, promotions and the imaging department to assure their brand remains in position to achieve great ratings and revenue success.
Last year, we featured the Mid Markets independently of Major Markets and the inaugural award for PD of the year went to Andy Roth of 92.3 The Fan in Cleveland. In 2017, Mr. Roth can rest comfortably knowing that his past success was not a fluke, as he has once again been recognized by our executive panel as the best Mid Market Program Director of 2017.
To determine our Top 20 Sports Radio Program Directors, our panel used the following criteria below. BSM does not vote in this process. We simply add up the votes, design the graphics, and present a collective snapshot for people inside and outside of the industry to gain a better understanding of how sports radio’s top decision makers view the format’s best programs.
- Ratings success in their local market
- An established track record of success in the format
- Spent more than six months managing a Top 20 Mid Market sports radio station
- Points are given for each ranking (EX: 20 points for 1st place, 1 point for 20th place)
As a result of that criteria, someone for example like Tim Hill, who took over as PD of 107.5 The Game in Columbia, South Carolina in October, isn’t eligible for consideration this year. If we do this again in 2019, and Tim remains in his current position and his brand continues to perform strongly, our panel would have an opportunity to vote for him then.
I remind you that these results reflect the group’s collective opinions. This means they are subjective. However, most would agree that each of these individuals have earned the industry’s respect and their brands have performed consistently.
I extend my congratulations to Andy on a well deserved honor, and am pleased to present “BSM’s Top 20 Major Market Sports Radio Program Directors of 2017”!
- Andy Roth finished ahead of Brad Willis by 14 points; Willis though earned more 1st place votes (8-7)
- Spots 8-11 were each separated by 2 points; Tom Parker was also 1 point ahead of Dave Tepper
- Jake Scott finished in 21st place, 11 points behind Drew Anderssen
- 22-25 belonged to Erin Hogan, Ryan Porth, Cade Voisin and Jimmy Clark
- 11 of the 30 Program Directors eligible for consideration received a 1st place vote