Sat. Aug 18th, 2018

Verizon and the NBA Announce Partnership

Live NBA games will soon be available on your mobile device. Verizon and the NBA have announced a partnership to stream original programming, highlights, games and innovative content on Yahoo Sports and other Verizon owned brands.

“And increasingly our young fan base is watching NBA content, whether it’s live games or the content you’re creating, through their mobile devices. And what better partner than Verizon as we look to the future and figure out how these young consumers are going to want to consume games,” said NBA Commissioner Adam Silver.

The partnership will allow fans to watch any out-of-market game on their mobile device by purchasing NBA League Pass. Verizon customers will have access to eight free games, but fans will also be able to subscribe to League Pass with a 50 percent discount, dropping the cost to $99.99.

“Verizon is uniquely positioned to partner with the NBA in a first of-its-kind technology and content partnership that will serve the NBA’s dynamic fan base with more live action, fantasy and lifestyle content in addition to experiential opportunities in the U.S. and globally through Yahoo Fantasy,” said Brian Angiolet, SVP, Global Chief Media and Content Officer at Verizon.

Yahoo, which is owned by Verizon, will create a daily NBA highlight show exclusive to Yahoo Sports and Verizon owned brands. The NBA’s partnership with Verizon is focused on creating original content across multiple media platforms offering fans easy access to fantasy stats, in depth behind the scenes stories on teams, players and even the developmental league.

The partnership will launch with the 2018 NBA All-Star Game in Los Angeles utilizing Verizon’s 5G network to deliver a unique NBA experience to basketball fans.

Brandon Contes is a freelance writer for BSM. He can be found on Twitter @BrandonContes. To reach him by email click here.

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