Tue. Aug 21st, 2018

FOX Steps Up Its Pursuit of Thursday Night Football

The NFL’s ratings may be down, but that isn’t stopping FOX from aggressively pursuing the rights to Thursday Night Football. According to Sports Business Daily, three networks submitted bids for TNF – CBS, NBC and FOX.

Although NBC and CBS expressed a desire to air TNF, both networks offered lower rights fees than the reported $450 million they spent combined on the package in 2017. FOX was the only network to submit an offer with an increase in rights fees. The amount proposed though remains unclear.

What’ll be interesting to monitor is whether the proposal includes a combination of games being made available on FOX and FS1/FS2 or if the network will be receptive to games also being made available on the NFL Network as they have in the past. The NFL also stands to benefit by once again making their digital rights to Thursday Night games available. Amazon and Twitter are both interested in the package. Facebook has elected not to bid according to SBD.

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