Beginning in 2018 DraftKings will start streaming live sports. The daily fantasy sports company announced a partnership with EuroLeague Basketball to provide select games through their app.
DraftKings co-founder and CEO Jason Robins spoke at Web Summit in Portugal this week stating, “I think the consumer of the future, really of today, but especially in the future, they’re going to want everything integrated, they don’t want to have to click around a bunch of different places, enter their information in multiple times…everything’s going to need to be mobile-driven.”
The desire to integrate live games and fantasy sports is an idea Comcast and CBS Sports have shared, providing Comcast customers with the ability to view their fantasy team’s statistics on their television while watching an NFL game. Robins is hopeful the partnership with EuroLeague can provide a model to begin streaming games from other sports on DraftKings as well.
“If we can prove that by doing this we can take an audience in the U.S. that’s playing NBA or other sports and introduce them to EuroLeague, get them to watch the games, get them engaged with the sport , I think that that’s a really powerful case study for taking it to other leagues and broadcast partners.”
EuroLeague fantasy contests will use the same scoring format as the NBA beginning November 14th. DraftKings users in the U.S. and Canada will be able to stream one free game per week for every $3 wager, or entry fee spent.
Jordi Bertomeu, Euroleague Basketball President and CEO is hopeful to attract a new wave of fans by making their product available via DraftKings in the U.S. and Canada. Bertomeu acknowledged their deal with DraftKings and expressed excitement saying, “Combining fantasy with live-streamed games is a perfect match, not only for the countless passionate EuroLeague fans we have already, but for the many new ones who will now discover our unique brand of basketball through DraftKings.”