YouTube TV, an OTT subscription service, signed on to be Major League Baseball’s first ever presenting sponsor of the World Series. Launched in April, the cable alternative costs $35 per month and carries over 40 live cable channels.
YouTube TV will headline the World Series as their main sponsor, receiving a variety of ads from Major League Baseball. Fox will run several national commercials for the streaming service during the fall classic, as well as ads across MLB’s websites, apps, social media accounts, and in stadiums.
YouTube’s free video service garners around 1.5 billion users each month and its new TV platform has 200,000 subscribers. The TV service is now available to almost 50 cities, two-thirds of the country, and analysts believe the number of subscribers could jump to 2 million by the end of 2018.
Financial details of the deal have not been provided. Major League Baseball estimates their content has generated nearly 1 billion YouTube views this year. YouTube is expected to create and distribute behind-the-scenes type content with MLB players during the World Series. Traditionally, Major League Baseball has an older fan-base, their partnership with YouTube and its new OTT service should help target a younger generation of digital viewers.