Dallas Mavericks owner Mark Cuban is no stranger to the modernization of broadcast television. Cuban was co-founder of broadcast.com in 1995, a service designed to stream Indiana Hoosier basketball. In 1999, during the dot com boom, broadcast.com was acquired by Yahoo for $5.9 billion in stock.
Streaming services such as Amazon, Facebook, and Yahoo continue to expand in terms of live sports coverage posing a threat to traditional television. Cuban, however, is not concerned about the longevity of traditional television.
On CNBC’s ‘Squawk Box,’ Cuban admitted that sports leagues have ‘failed miserably’ at keeping viewers from cord cutting. Cuban believes streaming services have their flaws and traditional television still provides consumers with the best viewing experience for live sports.
Regarding traditional television vs streaming services, Cuban told CNBC:
“Watching it from a cable or satellite provider on a regular television is a better viewing experience than watching it streaming from any source on a phone, on an iPad, or even on a television because it buffers; it impacts your bandwidth to your home.”
Especially during fast paced game action, live streaming can have a slower, distorted feed than regular television broadcasts.
Cuban believes the best way for sports leagues to keep consumers from cord cutting, is for leagues to advertise the traditional television viewing experience. It’s a more reliable, superior broadcast than a streaming service and leagues have failed to promote that.
Brandon Contes is a freelance writer for BSM. He can be found on Twitter @BrandonContes. To reach him by email click here.