Tue. Sep 18th, 2018

CBS and Cumulus At Odds Over Network Partnership

Inside Radio is reporting that the relationship between CBS Sports Radio and Cumulus Media has taken a turn for the worst. The two companies are scheduled to meet with an arbitrator in the coming months, after allegations were made suggesting contracts were breached.

According to the report, Cumulus Media received a demand for arbitration earlier this year from CBS Radio. The letter claims Cumulus-owned Westwood One violated terms of the agreement. Cumulus officials say they intend to defend themselves vigorously against the claim.

CBS Radio have not commented on the report. However, when the two companies agreed to join forces to launch the CBS Sports Radio Network, CBS chief executive Leslie Moonves called it a simple partnership that would extend the value of the CBS Sports programming bench. He stated at the time that the sports network business was a $150 million business, and by entering the space, he believed CBS could attract 10% of the market. Apparently, those expectations were not met.

According to Inside Radio, the CBS Sports Radio Network is presently available on 142 affiliates including 48 stations owned by Cumulus. The Westwood One network, which is owned by Cumulus, also distributes NBC Sports Radio programming which runs on 52 stations.

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