iHeartMedia doesn’t own any sports stations in Philadelphia but that’s not stopping it from partnering with one of the city’s best known sports radio hosts. The websites of the company’s six Philly stations will distribute a weekly podcast and blog posts from Tony Bruno, who left afternoons on CBS Radio’s WIP-FM (94.1) this past summer, capping a 40+ year on-air career.
“Bruno is a great match for the stations,” explained Richard Lewis, Market President, iHeartMedia Philadelphia. “The data shows that our radio brands not only touch music lovers, but hundreds of thousands of Philly sports fans. In this town, we have as much passion for our music as we do for our home town teams.”
Bruno, 62, signed off from WIP-FM in July. “After 45 years of pursuing my dreams and goal of radio and climbing the sport radio stairs to the highest rungs, the format and industry in general no longer provide me joy and satisfaction, even after reaching number 1 in pm drive in record time in my hometown,” he said in a blog post then.
Born and raised in South Philadelphia, Bruno started in radio at age 17. In addition to WIP-FM and Greater Media’s competing “97.5 The Fanatic” WPEN, he has worked at ESPN Radio, Fox Sports Radio and was handpicked to host EA Sport Radio, a show that only appeared on the 2005, 2006, and 2007 versions of the Madden NFL video game.
I’ve been in radio for more than 40 years and I am excited about the future of my content and its home with iHeartMedia Philadelphia,” said Bruno. “I couldn’t be more excited to be joining iHeartMedia Philadelphia as the ‘The Sports Voice’ for six powerful radio stations in Philadelphia.”
Credit to Inside Radio who originally published this information.