Wed. Sep 19th, 2018

Thursday Night Football Delivers

CBS and NFL Network’s opening night broadcast of Thursday Night Football earned its best ever ratings with an average overnight household rating/share of 14.3/25, +4% from last year’s Pittsburgh at Baltimore game on CBS and NFL Network (13.7/23; 9/11/14), in the 56 metered markets.  Last year’s Pittsburgh-Baltimore game was previously the highest-rated TNF broadcast.

Last night’s Denver-Kansas City pregame and game coverage on CBS and NFL Network from 8:00-11:00 PM averaged a primetime household rating/share of 12.9/23, which matched the comparable premiere of CBS-NFL Network coverage for Pittsburgh-Baltimore last year (12.9/22; 9/11/14).

Last’s night primetime on CBS and NFL Network beat the combined delivery of NBC, ABC and FOX by +90% (6.8/12). CBS/NFL Network’s overnight rating/share of 12.9/23 in primetime beat each of the broadcast networks:+1333% better than FOX (0.9/2), +461% better than ABC (2.3/4), and +258% better than NBC (3.6/6).

Last night’s game HH rating/share peaked at 15.0/30 from 11:30 PM-12:00 Midnight, ET.

Credit to CBS who originally published this article