Tue. Sep 18th, 2018

Monday Night Football Leads ESPN To Ratings Win

ESPN’s Monday Night Football game – a Green Bay Packers’ 38-28 victory over the Kansas City Chiefs – helped ESPN win the night among all networks – broadcast or cable – in households, viewers and all key male and adult demos. The game was also the highest-rated program of the night in all key male and adult demos (18-34, 18-49 and 25-54).

The game averaged an 8.3 US household rating and 13,514,000 viewers (P2+), according to Nielsen. The telecast peaked from 9:30-9:45 p.m. ET with a 10.4 rating and 17,052,000 viewers.

In Kansas City, the game delivered a 10.6 rating on ESPN and a 19.4 on KMBC-ABC, for a combined 30.0 rating in the market. In Milwaukee, the game delivered a 13.1 rating on ESPN and a 34.5 on WISN-ABC, for a combined 47.6 rating in the market.

The top 10 metered markets (not including those of the competing teams): Las Vegas (15.1), Denver (14.4), San Diego (13.3), New Orleans (13.1), West Palm Beach (11.7), Raleigh-Durham (11.7), Norfolk (11.4), Jacksonville (11.2), Phoenix (11.1), and (tied) Albuquerque, Seattle and Sacramento (10.8).

The Chiefs-Packers game also logged the 3rd highest audience ever for MNF on WatchESPN– behind the Week 1 Vikings-49ers (230,000) and Eagles-Falcons (215,000) games – with an average minute audience of 205,000, up 65 percent compared to last year’s Week 3 MNFgame. It also had 651,000 unique viewers watching 46,017,000 live minutes – up 77 percent and 76 percent, respectively, and the most total minutes viewed ever for a MNF game on WatchESPN.