Add boxing to the list of sports now in the Facebook arsenal. the company has reached a deal with Oscar De La Hoya’s Golden Boy Promotions to stream the company’s fight cards. Golden Boy already had partnerships with ESPN, Estrella TV, HBO and Ring.TV.
The deal begins on August 11 when Jesus Rojas defends his WBA World Featherweight title against Joseph Diaz Jr. Facebook will stream another Golden Boy card the following week. All Golden Boy productions on Facebook will be commercial free. US viewers can see the action on Facebook Watch while international audiences can watch on the Golden Boy Fight Night Facebook page.
In addition to boxing, Facebook now has streaming rights to Major League Baseball, Big3 basketball, soccer and action sports. Golden Boy Media will also provide some original content to Facebook. Fight streams will follow Facebook’s model for MLB, which allows viewers to interact with the broadcast in real time.