Tue. Jul 17th, 2018

Twitter Announces Content Partnership with ESPN

As Twitter continues to put a premium on live video and original programming, the social-networking site announced it will debut 30 new shows, featuring partnerships with NBCUniversal and Disney.

“The Twitter sports community is the digital roar of the crowd, so there is no better place to start than with ESPN to deliver credible, premium content to enrich that conversation,” said Twitter Global VP of Revenue and Content Partnerships Matthew Derella.

Through its deal with Disney, ESPN will create live shows specifically for Twitter. The full slate of newly developed programming will be announced later this week, however, according to Engadget, two of the ESPN projects will be SportsCenter Live and Fantasy Focus Live. Both will most likely be a stripped down Twitter version of the full-length shows presented by ESPN.

“Through this new agreement, participants from across the company will have the opportunity to create experiences unique to Twitter that will extend their brands in meaningful ways. This includes compelling live content across our entire portfolio that can reach and appeal to all types of audiences at scale on their platform,” said Justin Connolly, Executive Vice President, Affiliate Sales & Marketing, Disney and ESPN Media Networks.

Twitter’s sports programming won’t yet compete with the new ESPN+ app or replace traditional television, but their premium on original video content continues to provide cord-cutters with added free viewing options.

Brandon Contes is a freelance writer for BSM. He can be found on Twitter @BrandonContes. To reach him by email click here.

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