Wed. Jul 18th, 2018

Twitch and Stadium Announce New Partnership

Twitch.TV, known primarily as a platform for streaming eSports, will now carry the Stadium Sports Network, live 24/7. College football, basketball and Olympic sports will be available on Twitch through the partnership.

Two channels, https://www.twitch.tv/stadium and https://www.twitch.tv/stadium2 will be broadcast to consumers of the platform, with the latter being for special events and co-streaming. Co-streaming allows Twitch to provide their own commentary with another channel’s live video feed, offering the audience a more personalized experience. The main Stadium channel will be broadcast 24/7.

“We continue to focus our strategy on reaching fans on whatever platform they consume sports content and are excited to introduce Stadium to the millions of active and engaged viewers on Twitch,” said Brendan Canning, Senior Vice President and head of distribution at Stadium. “We look forward to tapping into a new, growing audience of fans and bringing an array of top tier games and daily and original sports programming to Twitch.”

The addition of Stadium to Twitch brings over 250 live events to the platform. Aside from games, Stadium also offers original sports programming analysis and highlights.

“As Twitch continues to expand into adjacent areas of interest surfaced from our community of gamers, physical sports are gaining traction,” said Jane Weedon, Twitch’s director of business development. “Stadium effectively taps into this passion with its broad range of programming from football and basketball to competitive Frisbee, ensuring sports fans have a lot of variety to tune into 24/7.”

This Saturday, May 19th, both Stadium channels will be live on Twitch, with the American Ultimate Disc League game of the week, featuring the Madison Radicals at the Chicago Wildfire. Former AUDL player, Brodie Smith will host the co-streaming coverage on Stadium Channel 2.

Brandon Contes is a freelance writer for BSM. He can be found on Twitter @BrandonContes. To reach him by email click here.

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