Vegas Stats & Information Network (VSiN), the first multi-channel network dedicated to sports gambling information, has struck a deal to provide daily sports updates for Cheddar Big News, Cheddar’s new general news network.
Starting today, Cheddar Big News will air VSiN video updates covering sports information and markets as part of the new network’s focus on the biggest news stories of the day. VSiN has agreed to supply multiple updates each day from its Las Vegas studio located in the middle of the sports book at the South Point Hotel, Casino & Spa.
“With Cheddar Big News’ focus on providing viewers with a variety of news information live, VSiN’s unique coverage of sports from a Las Vegas perspective helps round out the service offering,” said Liam Roecklein, vice president of content at Cheddar. “VSiN has a unique take on sports and we know our viewers will find it fascinating.”
“What Jon Steinberg and his team have built with Cheddar and now Cheddar Big News is revolutionary, and no one has done a better job of reaching audiences in the OTT space,” said Brian Musburger, founder of VSiN. “We’re thrilled to be able to deliver our unique take on sports news from the sports gambling capital of the world.”
The news comes one week after VSiN announced a new partnership with the Arena Football League (AFL) to deliver dynamic content that will give AFL fans more data and information about teams, players, matchups and more.