Thu. Jul 19th, 2018

MLB and YouTube TV Expand Partnership

After entering a marketing agreement last year to be the “presenting sponsor of the World Series,” YouTube TV and Major League Baseball have announced an expanded partnership.

This week, YouTube TV launched MLB Network on its cable-free platform which already offers over 50 networks for $40 per month. As part of their deal, YouTube TV will continue to “present” the World Series in 2018 and 2019.

“YouTube brought tremendous creativity, marketing energy and innovation to the most exciting part of our year, the Postseason and World Series,” said Noah Garden, MLB Executive Vice President, Commerce. “Their engagement with our young fans, rising stars and Clubs showed that YouTube TV is a natural partner for our sport and we’re proud to build on this groundbreaking relationship. And with the addition of MLB Network and the upcoming launch of MLB.tv on the platform, our fans’ options to consume baseball continue to grow.”

MLB Network is included for subscribers with the cost of a YouTube TV subscription. MLB.tv will also be available via the YouTube streaming service, but consumers will be required to pay an additional fee.

Major League Baseball was satisfied with the creative marketing campaign put together by YouTube as well as the younger generation the tech giant helps them reach. YouTube TV’s innovative ads during the World Series incorporated live content during the commercial along with six-second spots starring popular MLB athletes to keep the viewer engaged.

“Our historic partnership with MLB was a first of its kind. From live programming morphing into a YouTube TV spot, to prominent in-stadium placements, our innovative partnership allowed us to build awareness for YouTube TV and have a voice during one of the biggest live sporting events of the year,” said Angela Courtin, Global Head of YouTube TV & Originals Marketing. “MLB has been a great long-term partner and we are excited to renew our World Series partnership as well as play a role in games throughout the season with the inaugural First Pitch sponsorship, bringing more ways for fans to enjoy their favorite teams cable-free with YouTube TV.”

Brandon Contes is a freelance writer for BSM. He can be found on Twitter @BrandonContes. To reach him by email click here.

Leave a Reply

Your email address will not be published.