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The NBA is Investing in Virtual Reality Technology

Led by an innovative commissioner, the NBA has arguably never been more popular than it is right now. Adam Silver has discussed his vision of modernizing the way the sport is consumed and has already taken steps to make those changes.

As cord cutting continues to be an issue for traditional television, the NBA understands the need to adapt and attract a new audience. Through different streaming partnerships, a willingness to legalize gambling and now virtual reality technology, the NBA looks to keep expanding.

At Recode’s Code Media conference in Huntington Beach, CA, the NBA and Turner announced a partnership with Magic Leap to offer consumers a virtual reality viewing experience. There are no immediate plans to allow live NBA games to be viewed with VR technology when Magic Leap launches their augmented reality goggles this year, but it is their goal.

“Eventually, the game could be available streaming on your coffee table as though you were a giant looking into the arena from above,” said Jeff Marsilio, the NBA’s senior vice president of global media distribution. “Those are some ideas, those are things that we’re working towards. [They’re] not quite ready but actually more possible than you might think.”

Partnering with Magic Leap, Verizon and other platforms helps the NBA remain ahead of the curve, as the way live and original video content is consumed, rapidly changes.

“When new technologies come out, it seems like they rarely totally replace the technologies that preceded them,” Marsilio added. “That was true from radio to TV, and TV to the internet. People continue to watch and they just watch in more places.”

Brandon Contes is a freelance writer for BSM. He can be found on Twitter @BrandonContes. To reach him by email click here.

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