NFL Network’s morning timeslot has settled down with Good Morning Football after two successful seasons, but according to John Ourand of Sports Business Journal, the program is moving to a new location.
Previously, Good Morning Football used the CBS Broadcast Center as part of the network’s Thursday Night Football agreement. With Fox taking over the Thursday Night Football broadcast, CBS is no longer obligated to host Good Morning Football.
An NFL executive, however, told SBJ they planned to move Good Morning Football before CBS was outbid by Fox.
“I’ve known since Christmas that I wanted to move the show, whether CBS got Thursday Night Football or not,” said Mark Quenzel, a senior vice president at NFL Media. “This has nothing at all to do with ‘Thursday Night Football.’”
Although Good Morning Football will be moving locations, the first NFL Network show to broadcast in New York will remain in Manhattan, moving 12 blocks south to join the NFL Experience in Times Square. The show will take advantage of the energy Times Square provides and could eventually have a live audience.
Hosted by Kay Adams, Kyle Brandt, Nate Burleson and Peter Schrager, Good Morning Football has helped NFL Network become the second most popular sports network behind ESPN. Although the program will change locations, its format will remain the same. GoodMorning Football will continue to broadcast weekdays from 7am-10am ET serving “as the morning show destination that sets both the daily narrative for NFL fans and the agenda for NFL conversation across all of sports media.”