Beginning December 11th, Portland Trail Blazers’ fans will be able to access games via “Blazers Pass,” a streaming service offered through NBC Sports Regional Network to consumers residing in Blazers broadcast territory.
Blazers Pass will offer fans 15 games for $34.99, starting with their December 11th game against the Warriors. Combined with the 11 games the Blazers will play on ESPN and TNT, fans who don’t subscribe to the team’s TV partners can still have access to 26 Blazers’ games this season.
David Preschlack, president of NBC Sports Regional Networks and Platform and Content Strategy, is excited about the opportunity to explore new ways of sports content distribution.
“We all know that the marketplace is evolving in terms of how people are consuming content,” says Preschlack. “It certainly isn’t one-size-fits-all, and what’s really exciting for us is, a product like this gives us the opportunity to serve fans in a different way to create a bit of a different marketplace.
“I think that, when people stack up which options they have to get content, it’s not an either-or scenario,” Preschlack continued. “By way of example, the cable bundle still works well for lots of people, and now we’re seeing a new marketplace evolve: the Digital MVPD marketplace is getting traction with people, and that works for them. We’re going direct to consumer, and we’re going to see how that product is going to resonate on a regional basis.”
NBC Sports Northwest has broadcast Blazers games since the 2007-08 season and continues to hold those rights through the 2020-21 season. Blazers Pass will be available through Apple TV, Amazon Fire TV, Chromecast, and Roku.